Truly Iced Tea is another testament to the mega-brand we’re building and our relentless innovation, and trust us, it will be your cup of tea.” “Truly believes in inclusivity and that no one is just one flavor, which is why we’re once again expanding our portfolio to offer a flavor for everyone. “As the hard seltzer category continues to explode, we’re excited to bring another first-to-market product to our drinkers and fuel their discovery through new flavors,” says Lesya Lysyj, CMO of The Boston Beer Company. In a category which saw the release of several hundred new items, Truly Hard Lemonade was the most incremental innovation of the year, soaring to nearly 10% share of the entire category. Last year, Truly shook things up with the release of Truly Lemonade, which quickly captured the hearts of hard seltzer fans across the country. “We spent eight months testing more than 250 iterations to land on the Truly Iced Tea launching today and can’t wait to finally share it with our drinkers.”Īs the first hard seltzer brewed with real tea, Truly Iced Tea Hard Seltzer is yet another example of how the brand is setting the gold standard for innovation. “With each innovation, we’re pushing the boundaries of what drinkers expect from hard seltzer,” said Casey O’Neill, Senior Product Development Manager at The Boston Beer Company.
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